Monday, May 11, 2009

Isaac, Social Entrepreneur

On Saturday, Johnna made a dozen homemade strawberry muffins. No sooner had they gone in the oven when Isaac asked if he could sell them. Johnna said he could sell eight since four would be eaten by our family. When Johnna asked WHY Isaac wanted to sell them, he said he wanted to make money ($12 to be precise) to buy a goat for a family in Africa (see previous post A Practical Response).

Isaac crafted a sign to advertise the muffins (see photo), then Johnna helped him with the presentation of the muffins on a plate in a basket while I helped him with his sales pitch. Then it was time to load up. Johnna, Isaac, and Anna all went to sell the muffins to unsuspecting neighbors. In all of five minutes, they were back with $17 in hand. Turns out that Isaac's sales pitch ("I'm selling homemade muffins to make money to buy a goat for a family in Africa.") was quite effective. Thanks to our generous and compassionate neighbors.

And thank you Isaac, social entrepreneur, for showing us how homemade muffins have the power to change the world, one family at a time. I'm very proud of you!

[Watch for a future book by Isaac: How I Sold My Mom's Homecooking and Changed the World]

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